Sony has given a bit of detail about why they didn't want to participate in EA Access and I'm sure their response isn't what many expected.
In a report by Game Informer, Sony stated that the service "does not bring the kind of value PlayStation customers have come to expect," and that they "don’t think asking our fans to pay an additional $5 a month for this EA-specific program represents good value to the PlayStation gamer.”
With Sony's PlayStation Now entering public beta today, I don't see Sony changing their mind anytime soon.
Original Story (7/29):
EA has announced the Xbox One exclusive EA Access which gives players a subscriber-based service for playing select games.
For just $4.99 per month, or $29.99 annually, subscribers can play a handful of games while the service is in its beta phase. Currently the games are only limited to Battlefield 4, Madden 25, Peggle 2, and FIFA 14 with more to be added as the service progresses.
In addition to those games, subscribers will also receive a 10% discount on all EA digital games and other content like DLC as well as trials of upcoming EA games. The trial versions of the games will also allow players to transfer your save to the full version.
EA Access will launch exclusively on Xbox One soon and memberships can be purchased on Live or in retail stores.